AARP, CEA, Consumers Union, Minority Media Council, NAACP, and THAT Corp. to Address DTV Transition Shortfalls during July 25th Capitol Hill Forum
MEDIA ADVISORY
Washington, DC, July 23, 2007 – On Wednesday, July 25th, representatives from AARP, Consumer Electronics Association (CEA), Consumers Union, NAACP, the Minority Media & Telecommunications Council and THAT Corporation will take a hard look at the impact of the looming DTV transition on millions of low-income and minority communities who have been overlooked in governmental preparation.
Previous DTV discussions focused on the coupon program and meeting the stringent February 17, 2009 deadline. Although these are crucial elements of the program, for an estimated 75 million Americans there is even more at stake. For those Americans who cannot afford to purchase a new digital TV or subscribe to increasingly expensive paid-TV services like cable or satellite, coming home and tuning in to a favorite local station may no longer be a given.
Unfortunately, while government groups were focusing on the benefits of DTV, they were overlooking the television experience for many of America’s low-income and minority communities.
| WHAT | Open Capitol Hill forum on the DTV transition and its impact on low-income and minority communities |
| WHERE | Russell Senate Office Building Room 188 (SR-188) |
| WHEN | Wednesday, July 25, 2007 9:30AM – 11:00 AM |
| WHO | Debra Berlyn DTV consultant, AARP |
| Jennifer Fuson assistant media director, Consumers Union |
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| Julie Kearney senior director and regulatory counsel, CEA |
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| Joycelyn Tate Earle K. Moore Fellow, Minority Media & Telecommunications Council |
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| Hillary Shelton Washington bureau director, NAACP (invited) |
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| Les Tyler president, THAT Corporation |
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| WHY | For an estimated 75 million Americans, the dream of digital TV may be a nightmare. Instead of propelling them into the future of broadcasting, the DTV transition will take them straight back to the 50’s. For those Americans who cannot afford to purchase a new digital TV or subscribe to increasingly expensive paid-TV services like cable or satellite, coming home and tuning in to a favorite local station will no longer be a given. |